Business Development Manager

About Zinsser

Zinsser, part of the Rust-Oleum and RPM International family, is a market leader in specialist primers, sealers, and problem-solving paints. With a reputation built on quality, innovation, and performance, Zinsser products are trusted by professionals across the globe. We are expanding our presence in Mainland Europe and seeking a strategic and dynamic Business Development Manager to lead growth in key territories.

Position Overview

The Business Development Manager – Mainland Europe will drive growth by identifying, developing, and managing new business opportunities across target markets. This role requires a strong commercial mindset, excellent relationship-building skills, and a deep understanding of the coatings and construction products sector. The successful candidate will be instrumental in increasing Zinsser’s market share and presence across Mainland Europe.

Key Responsibilities

• Develop and implement a comprehensive business development strategy across Mainland Europe to drive sales growth and brand presence.

• Identify new markets, customer segments, and partnership opportunities, including distributors, wholesalers, and end-users.

• Manage and grow relationships with key accounts and channel partners, providing training and technical support as required.

• Conduct competitive analysis and market research to inform strategic decisions and product positioning.

• Collaborate closely with the marketing, product development, and operations teams to align go-to-market strategies.

• Monitor sales performance metrics and KPIs, providing regular reporting to senior leadership.

• Represent Zinsser at industry events, trade shows, and customer meetings throughout Mainland Europe.

• Stay current on industry trends, regulations, and innovations in the coatings and construction markets.

• Minimum 5 years of experience in business development, sales, or commercial roles in the coatings, building materials, or related industries.

• Proven track record of delivering sales growth and developing new markets, preferably within Europe.

• Strong network of industry contacts within paint distribution, or B2B, B2C sales channels.

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA is a plus.

• Excellent communication, negotiation, and presentation skills.

• Fluent in English; additional European languages (e.g., German, French, Spanish, Dutch) highly desirable.

• Willingness to travel regularly across Mainland Europe (up to 50%).